Blossom Educational
Design & Social Media Analysis
Type of Business
B2B
Role
Social MEdia Review
Year
2024
This is a project for Blossom Educational, a nursery software company, where I conducted a comprehensive social media analysis and designed a promotional flyer.
Project Description
The project aimed to identify areas for improvement in their social strategy and showcase my design skills for creating engaging marketing materials.
Social Media Analysis Outcome: Provided actionable recommendations to optimise Blossom’s social media strategy.
Flyer Design Outcome: Fresh and engaging leaflet to attract nursery owners.
Part 1: Social Media Analysis
Channels Analysed and Key Insights
Enhance accessibility with captions and stronger CTAs.
Improve content variety (video tutorials, podcast clips, user-generated content).
Increase frequency and engagement on LinkedIn for better B2B visibility.
Explore collaborations with parent influencers to expand brand reach.
Youtube
Consistency with captions for better accessibility.
Spotify
Create more BTS (behind-the-scenes) content to build anticipation.
Instagram Analysis
Strengths
Use of infographics and informational posts.
High engagement with fun office content and podcast clips.
Areas for Improvement
More content variety (video tutorials, user-generated content).
More colour variety in the feed when it comes to infographics, pastel colour palette.
Consistency in CTAs to improve post interactions.
Add summaries in captions for better accessibility.
LinkedIn Analysis
Strengths
Content directed towards nurseries, providing valuable advice.
Balanced mix of testimonials, team updates, and product promotions.
Areas for Improvement
Increase posting frequency to stay relevant.
Engage more with comments to build community connections.
Explore content collaborations with other businesses for B2B growth.
"Early Bloom" Podcast Analysis
Strengths
Great concept—podcasts are convenient and popular for busy parents and professionals.
Ability to cross-promote on multiple platforms (Spotify, YouTube).
Opportunities
Create more BTS (behind-the-scenes) content to build anticipation.
Consistency with captions for better accessibility.
Social Media Strategy Summary
Focusing on Instagram, LinkedIn, and TikTok would bring the best ROI.
Creating engaging, varied, and accessible content will boost both visibility and community trust.
Part 2: Flyer Design
Design Approach
Created a bright, child-friendly flyer using Canva, with pastel colours for a welcoming tone.
Highlighted Blossom’s playful yet professional brand identity.
Catchy Tagline: “Empowering nurseries with user-friendly software that enhances daily operations, simplifies communication, and nurtures young minds.”
CTA: “Claim your free demo now!”
